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                        If 
                          you qualify, The Murdock Group will assist you in creating 
                          your Dream Job in less time than possible on your own 
                          without a coach.  Our track record is unprecedented. 
						  
                        Strategic 
                          Planning 
                        Campaign 
                          Planning 
                        Marketing 
                          Plan 
                        Promotional 
                          Materials 
                        Job 
                          Market Research 
                        The 
                          Job Seeker's Bible—Your Dream Job Now 
                        Presentation 
                          Coaching 
                        Dream 
                          Job Search Assistance 
                        Career 
                          Development 
                        Satisfaction 
                          Guarantee 
                         
                          1. Strategic Planning    
                          (back 
                          to the top) 
                        
                          - Everything 
                            falls into place when you become focused with a clear 
                            direction, strategy, purpose and organized plan.
 
                          - Evaluate 
                            personality assessments.
 
                          - Analyze 
                            background, current situation, concerns, needs, expectations, 
                            goals.
 
                          - Assess 
                            education, experience, strengths, weaknesses, skills, 
                            financial requirements, geographical preferences, 
                            overall marketability.
 
                          - Define 
                            core passions, core competencies and core values.
 
                          - Define 
                            your chief aim, your ultimate dream job, why it is 
                            important to you, main obstacles, strategic and tactical 
                            approaches.
 
                          - Define 
                            current job market positioning within target industries 
                            and companies, job functions, at the appropriate level 
                            of responsibility, authority and income. 
 
                         
                        2. 
                          Campaign Planning     (back 
                          to the top) 
                         
                           
                            Marketing Plan    
                            (back 
                            to the top) 
                          
                            - Formulate 
                              marketing strategy and detailed systematic, week-by-week 
                              plan of action.  This “roadmap” 
                              includes who, what, where, when and how to tap the 
                              hidden job market to significantly increase the 
                              quality and quantity of interviews and offers. 
                            
 
                           
                          Promotional 
                            Materials     (back 
                            to the top) 
                          
                            - Create 
                              one Internet-based rich text .html formatted resume 
                              published on Craigslist and your personal job search 
                              website that will stand out from your competition 
                              and demonstrate, differentiate and highlight you 
                              in a more distinguished fashion. 
 
                            - Create 
                              unique achievement style resume, 1-2 pages in Word 
                              format.
 
                            - Create 
                              sixteen letters for every possible situation: introductory 
                              marketing letter, introductory cover letters and 
                              follow-up letters (Word merge and source codes).
 
                            - The 
                              best proven resumes and letters available anywhere 
                              at any price.
 
                           
                          Job 
                            Market Research    (back 
                            to the top) 
                          
                            - Identify 
                              local, regional and national employers, recruiters 
                              and job openings: name of organization, name and 
                              title of key decision makers, mailing address, phone 
                              and fax numbers, website and email addresses, business 
                              size and type. 
 
                           
                          "The 
                            Job Seeker's Bible—Your Dream Job Now"    (back 
                            to the top) 
                          
                            - How 
                              to find job openings via 376 Internet job search 
                              engines and job posting sites.
 
                            - How 
                              to exude more confidence and enthusiasm.
 
                            - How 
                              to define appropriate career options and industry 
                              targets.
 
                            - How 
                              to develop a proactive communications strategy.
 
                            - How 
                              to respond to advertised openings.
 
                            - How 
                              to work with recruiters and search firms.
 
                            - How 
                              to tap the hidden job market.
 
                            - How 
                              to develop better references and network more effectively.
 
                            - How 
                              to identify emerging opportunities and create a 
                              job or consulting opportunity.
 
                            - How 
                              to get more interviews and offers.
 
                            - How 
                              to dress to your potential.
 
                            - How 
                              to interview and negotiate successfully for optimal 
                              salaries and benefits.
 
                           
                         
                        3. 
                          Presentation Coaching     (back 
                          to the top) 
                        
                          - Coaching 
                            and role play for feedback and image critique.
 
                          - Coaching 
                            on telephone dialogue to generate more interviews.
 
                          - Coaching 
                            on the interview agenda.
 
                          - Coaching 
                            on PAR’s and ART’s, the strategy for closing 
                            the credibility gap, overcoming concerns, liabilities 
                            and objections.
 
                          - Coaching 
                            on strategy for getting an offer in writing and negotiating 
                            better offers.
 
                         
                        4. 
                          Dream Job Search Assistance     (back 
                          to the top) 
                        
                          - Unique 
                            proprietary website resource and Internet access to 
                            employers and job openings via Internet job search 
                            engines and job posting sites.
 
                          - Coaching, 
                            advice, information and assistance throughout all 
                            job search activities.
 
                          - Word 
                            processing instruction in preparing and distributing 
                            correspondence (word processing, postage and mailing 
                            not included).
 
                          - Editing 
                            written communications.
 
                          - Coaching 
                            on verbal communications.
 
                          - Advice 
                            on getting and negotiating written offers for maximum 
                            salaries, benefits, incentives, allowances, bonuses, 
                            commissions, perquisites and expenses.
 
                         
                        5. 
                          Career Development    (back 
                          to the top) 
                        
                          - Coaching 
                            on long-term career related issues up to one year.
 
                          - Analysis 
                            of job/career situation, concerns, needs, expectations, 
                            goals and objectives.
 
                          - Preparation 
                            for annual employment reviews/evaluations.
 
                          - Negotiating 
                            raises and promotions.
 
                          - Advice 
                            on education and retirement planning.
 
                          - Exploring 
                            business opportunities.
 
                         
                        6. 
                          Satisfaction Guarantee     (back 
                          to the top) 
                         
                          The Murdock Group is a career and life coaching firm, 
                          not an employment agency or recruiting firm.  We 
                          work on a retainer fee basis, not a contingency.  
                          We guarantee your satisfaction with each phase of our 
                          coaching services to you.  If we are unable to 
                          satisfy you at the conclusion of each phase of our coaching 
                          services, a refund of the paid fee for that phase will 
                          be made within three working days of receipt of your 
                          written request indicating your reasons of dissatisfaction.  
                          We guarantee that if you (1) follow our recommendations 
                          in the campaign planning schedule, (2) submit completed 
                          weekly campaign progress reports, and (3) fail to secure 
                          a suitable Dream Job opportunity within the agreed period 
                          from launch date, the final one-third of the fee will 
                          be adjusted to zero.   
                        
                         
                           The 
                            Murdock Group 
                            Career and Life Coaching 
                            Since 1983
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